My most recent order from AliExpress resulted in sixteen emails for a single item 1.
Here’s a breakdown of what I received:
| Day | Sender | Subject | Useful content |
| 0 | AliExpress | Order 123: order confirmed | Yes |
| 1 | AliExpress | Order 123: delivery update | No |
| 1 | AliExpress | Order 123: order shipped | Yes |
| 2 | AliExpress | Order 123: package in transit | No |
| 2 | AliExpress | Order 123: delivery update | No |
| 4 | AliExpress | Order 123: delivery update | No |
| 5 | AliExpress | Order 123: cleared customs | No |
| 5 | AliExpress | Order 123: in your country/region | No |
| 6 | Evri | We’ve got your CNEX6 parcel | No |
| 7 | AliExpress | Order 123: at delivery center | No |
| 7 | Evri | Your CNEX6 parcel is out for delivery | Yes |
| 7 | Evri | We’ve delivered your CNEX6 parcel | Sometimes 2 |
| 7 | AliExpress | Order 123: delivery update | No |
| 7 | AliExpress | Order 123: out for delivery | No |
| 7 | AliExpress | Order 123: delivered | No |
| 9 | AliExpress | Order 123: awaiting confirmation | No |
I know from previous experience that I will receive several more emails asking me to confirm that I’ve received the item, as well as an invitation to review the item.
A deliberate strategy?
It would be interesting to know whether AliExpress deliberately choose to send such a high volume of emails (as part of some thoroughly A/B tested sales strategy), or if siloed teams have incrementally added notifications without any overarching oversight. It feels like the latter.
